How to build trustworthy apps... without scaring your users away?

The explosive growth in mobile apps and devices has triggered an increase in mobile security risks. As a consequence, users become more vigilant when deciding which apps to trust and which ones are best left untouched.

Whether you build your own applications, or use them to run your day-to-day business, your users demand trustworthy apps! But how do you do that? How can you ensure users trust your apps and not those of the competition?

Depending on the type of application you’re offering, there are 3 important security measures you need to consider in order to make your app trustworthy.

1. Secure ACCESS to the app


The technology has been around for years and is widely adopted by online banking and other web-based applications. It’s only recently that this technology is also finding its way into the native mobile app space. New strong authentication solutions such as MYDIGIPASS.COM are ideal for securing access to both mobile and desktop apps with a single solution.

2. Secure the USE of the app  App-Security-icon-3

So now you’ve made sure your users can securely access your app, great! But what now? Once logged in, there’s a good chance your users will be using your  app to do online transactions such as banking transfers, paying an invoice, booking a hotel, buying online gaming credits, etc. How do you ensure these online transactions are secure? In the not so distant past, securing these transactions was quite cumbersome from a user perspective. Recent developments, such as the use of QR-codes and visual transaction signing, have greatly improved the user experience without compromising security levels.

3. Secure the APP itself 


This brings us to the last step, and if you’re an app developer this will probably be a key one to look into: how can you secure the app itself? Like it or not, a lot of people still regard mobile as being a less than secure platform compared to a desktop for instance. Mobile devices can be compromised, the OS can be jailbroken or malware can be installed on the device. As an application builder you might want to consider these, and other, parameters in your application security settings to avoid your app – and your brand – from being compromised.

Nowadays more and more application builders are building risk-analysis and security features natively into their apps. This type of functionality is often delivered through security Software Development Kits (SDKs), such as DIGIPASS for APPS. These SDKs offer an adaptive, score-based, security model that is quickly developing into a standard for mobile app security.

In order to choose the right security measures for your app, you should know that as a rule of thumb: the more personal data are stored in the application, and the more transactions that are conducted through this app, the greater the need for security will be – not only with regards to access and usage but also to the application as a whole.

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